What would it mean for your business if your sellers stopped selling and started making an impact?
Dennis Sorenson, CEO of Cove Group and host of Think Big, Win Bigger, brings back serial entrepreneur and Horizons West co-founder John Giese for Part 2 of their two-part Ambition series. In Part 1, John and Dennis broke down how leaders see opportunity that others miss and why structure and accountability are what separate ambition from results. Part 2 goes deeper. John’s conviction here is simple: winning never sleeps, most people are afraid to tap into the frequency, and intent—real intent—is what separates the sellers who leave opportunity on the table from the ones who change the size of their companies entirely.
From an unforgettable airplane story that proves ambition is a frequency you can live at, to the sales math that makes even 50% wrong still wildly successful, to what a martial arts master in Jacksonville, Florida taught John about discipline, etiquette, and building something that lasts—this episode ends with a direct challenge. What would you tell every seller to do differently starting tomorrow? And what does John say to the CEOs who still haven’t formalized their revenue function? “Can you afford not to do this?” The answers are here.
In This Episode:
(00:00) Why companies and sellers keep missing the biggest opportunities right in front of them
(01:53) Ambition as a frequency and the airplane story that proves it works
(09:27) When preparation meets opportunity and why intent changes everything
(11:51) Seeing total potential and why once you see it you cannot unsee it
(13:44) The sales math that makes even 50% wrong wildly successful
(14:52) What a martial arts master in Jacksonville taught about discipline and impact
(20:46) Think bigger: direct advice for sellers and a challenge for CEOs
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About the Show
Think Big. Win Bigger is hosted by Dennis Sorenson, CEO of Cove Group, a strategic partner for companies seeking to optimize sales performance and achieve sustainable growth. With deep expertise in enterprise sales and fractional CRO leadership, Dennis specializes in addressing challenges at the point of friction—where inefficiencies, misalignment, or resistance occur within the sales process.
The podcast is built on Process-Driven Sales and the three pillars of Ambition, Strategy, and Execution. Each episode breaks down the systems and operating rhythms that drive predictable performance, giving leaders and sellers practical insights they can use immediately. This is for professionals who are ready to stop improvising, start operating with intention, and build repeatable success over time.
Resources:
John Giese LinkedIn: https://www.linkedin.com/in/john-giese/
Dennis Sorenson: LinkedIn: https://www.linkedin.com/in/dennisdealsorenson/
Cove Group: https://www.linkedin.com/company/covegroup/posts/?feedView=all
Horizons West: http://horizonswest.com
