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“It’s only your limitation if you impose it on yourself.” — Lee Paries Dennis Sorenson, CEO of Cove Group and host of Think Big, Win

Are your sellers busy — or are they actually executing a strategy?  In Episode 10 of Think Big, Win Bigger, host Dennis Sorenson — CEO

“If we move too quickly from discovery to selling, the true discovery stops.” – Dennis Sorenson Dennis Sorenson, CEO of Cove Group and host of

What would it mean for your business if your sellers stopped selling and started making an impact? Dennis Sorenson, CEO of Cove Group and host

“I was the typical sales guy. Yeah, I’ll just go get it. I know everything. And I was successful, but I would have been deadly

When was the last time your sellers stepped back far enough to actually see the full potential of their territory — or have they been

Are you building a pipeline strong enough to survive when one or two deals go sideways — or are you one bad quarter away from

Elite athletes don’t walk onto the field and improvise. Why are so many sellers doing exactly that every single day? In Episode 4 of Think

If your sales team is only spending 30% of their time inside the sales process, what exactly are they doing with the other 70%? Dennis

What would happen if your sales organization became the competitor that keeps everyone else up at night? Dennis Sorenson shares his sales journey from NCR