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What happens when you stop managing activity and start managing outcomes?  Dennis Sorenson welcomes longtime friend Matt Reubendale, Senior Advisor for Enterprise Growth at Horizons

Could a simple four-letter framework fix your entire sales forecast?  In Episode 15 of Think Big, Win Bigger, host Dennis Sorenson, CEO of Cove Group,

What if the biggest thing killing your deals isn’t the market, but your own fear and ego?Dennis Sorenson returns with Blaine Sibby, Chief Revenue Officer

Is sales really about relationships, or is it just math in disguise? Host Dennis Sorenson sits down with Blaine Sibby, Chief Revenue Officer at Zenith Roofing,

Are you still being seen as the vendor, or have you earned trusted partner status? Host Dennis Sorenson welcomes back longtime friend and business partner

“It’s only your limitation if you impose it on yourself.” — Lee Paries Dennis Sorenson, CEO of Cove Group and host of Think Big, Win

Are your sellers busy — or are they actually executing a strategy?  In Episode 10 of Think Big, Win Bigger, host Dennis Sorenson — CEO

“If we move too quickly from discovery to selling, the true discovery stops.” – Dennis Sorenson Dennis Sorenson, CEO of Cove Group and host of

What would it mean for your business if your sellers stopped selling and started making an impact? Dennis Sorenson, CEO of Cove Group and host

“I was the typical sales guy. Yeah, I’ll just go get it. I know everything. And I was successful, but I would have been deadly