A medical device CEO searches for CRO outsourcing on a Sunday night and gets a page of vendors offering to run clinical studies for her next product.
The standard advice for a growing professional services firm is to hire a chief revenue officer (CRO).
Hiring a CRO consultant means one of two jobs, chief revenue officer or conversion rate optimization, and PE operators pay for the confusion.
Knowing when to hire a fractional CRO matters more than knowing why, and most SaaS founders get the timing wrong in both directions.
The CRO position fails in mid-market industrial companies more often than it succeeds, and the failure is usually designed in before anyone is hired.
Most companies buy training and leadership consulting backwards: they pick a curriculum first and diagnose the problem never.
The best sales training companies change rep behavior on the next deal; sales negotiation training that stays in the workbook is expensive theater.
B2B sales development is a portfolio of specific skills, not a single trait; CROs who map the B2B selling skills that produce top performers win the ramp.
B2B sales training programs work when they run as a progression from basic sales training through advanced practice on live deals.
How to be a good salesman comes down to discipline, not personality; it shows up in a discovery call checklist and in how to conduct a sales meeting.
Let’s connect and explore how we can help your team overcome friction and achieve sales excellence.
