Services

Horizons West Solutions & Services

Horizons West helps companies elevate sales performance through strategic advisory, executional leadership, and immersive training—all guided by a CRO mindset.

Sales & Sales Leadership Advisory and Coaching

Advisory and coaching engagements are structured for flexibility—ranging from focused 1:1 coaching to deep organizational leadership. Programs are tailored for CEOs, CROs, sales leaders, and full go-to-market teams, and can be delivered in-person or virtually.

Fractional/Interim CRO Engagements

Fractional and Interim CRO services provide hands-on sales leadership without the long-term headcount. Engagements can focus on Discovery, Execution, or a full end-to-end transformation—tailored to your company’s stage, structure, and strategic needs.

Sales Workshops and Training

Workshops are available as half-day, full-day, or multi-day engagements and can be customized for sales, sales engineering, and sales leadership audiences.

Sales and Sales Leadership Advisory & Coaching

Level 1 – CEO/CRO/Head of Sales Advisory (1:1)

Confidential, high-impact coaching and advisory exclusively for the CEO, CRO/Head of Sales. Strategic guidance, decision-making support, and executive alignment.

Level 2 – Executive + Team Engagement

Expands beyond the CEO/CRO to include key leadership team members. Interviews, leadership workshops, and coaching for select sales leaders.

Level 3 – Embedded Sales Leadership

Acting as a coach or de facto sales leader for the entire organization. Full-spectrum sales transformation including:

  • Process-Driven Sales – Plan, Prepare, Practice, Play, Ambition, Strategy, Execution (GOST)
  • Pipeline Creation, Advancement & Closing – Build pipeline and drive deals to close
  • RPA Performance Management – Results, Pipeline, and Activity-based accountability
  • Selling Skills Training – Discovery, negotiation, closing, and tactical execution
  • Talent Strategy – Sales hiring, onboarding, development, and retention

Fractional/Interim CRO Engagements

Horizon West’s Fractional and Interim CRO services provide hands-on sales leadership without the full-time headcount. Engagements are tailored to your company’s stage, structure, and strategic priorities.

Discovery

Deep-dive assessment of your sales organization—people, pipeline, process, and performance.

Execution & Implementation

Active sales leadership to drive execution, build pipeline, and improve results.

End-to-End

A full transformation engagement combining Discovery and Execution into one integrated roadmap.

Sales Workshops and Training - Foundational Workshops

Perfect for new sellers, sales teams building their core process, or organizations leveling up their fundamentals

Sales Training Tracks:
  • New Sales. Simplified. (Mike Weinberg)
  • Sales Management. Simplified. (Mike Weinberg)
  • Selling Skills: Discovery, value props, negotiation, and closing (“hand-to-hand combat” selling)
  • Sales Messaging: “Bridge Statements” to clearly connect your solution to customer needs
  • Value-Based Selling: Introduce “The Money Slide” to shift from product to outcomes
  • Performance Management: Manage Results, Pipeline, and Activity (RPA) through structured reviews

Sales Workshops and Training - Process & Strategy Workshops

  • Process-Driven Sales: Plan, Prepare, Practice, Play—the foundation for building a process-first sales culture.
  • Execution (GOST): Turn strategy into action using our Goals, Objectives, Strategies, and Tactics system
  • Talent: Attract, develop, and retain top-performing sales talent to scale your organization.

Sales Workshops and Training - Advanced Enterprise Workshops

For experienced teams managing complex deals, multi-stakeholder selling, and large accounts.

Advanced Enterprise Sales Tracks:
  • Enterprise Sales: Master strategic deal execution through stakeholder mapping, executive alignment, and enterprise-level positioning.
  • MEDDICC / MEDDPICC: Rigorously qualify and advance complex sales opportunities using proven enterprise frameworks.
  • Solution Sales Engineering: Enable technical sales teams to engage with confidence, collaborate effectively, and close complex solutions.