Services

Horizons West Solutions & Services

We help sales organizations win more, better, and bigger deals through strategic advisory, executional leadership, and immersive training– powered by a CRO mindset.

Sales & Sales Leadership Advisory and Coaching

Advisory and coaching engagements are structured for flexibility—ranging from focused 1:1 coaching to deep organization-wide leadership support. Programs are tailored for CEOs, CROs, sales leaders, and full go-to-market teams, and can be delivered in-person or virtually.

Fractional/Interim CRO Engagements

Fractional and Interim CRO services provide hands-on sales leadership without adding the long-term headcount. Engagements can focus on Discovery, Execution, or a full end-to-end transformation—customized to fit your company’s stage, structure, and strategic priorities.

Sales Workshops and Training

Workshops are offered as half-day, full-day, or multi-day sessions and are tailored to the needs of sales professionals, sales engineers, and sales leaders. Every sessions grounded in real-world strategy and built for immediate impact.

Sales and Sales Leadership Advisory & Coaching

Level 1 – CEO/CRO/Head of Sales Advisory (1:1)

Confidential, high-impact coaching and advisory exclusively for the CEO, CRO/Head of Sales. A trusted sounding board for strategic decisions, leadership alignment, and performance clarity.

Level 2 – Executive + Team Engagement

Extends beyond the CEO/CRO to include key members of the leadership team. Involves stakeholder interviews, targeted leadership workshops, and coaching for sales managers and frontline leaders.

Level 3 – Embedded Sales Leadership

Embedded as a hands-on coach or de facto CRO for your sales organization. This full-spectrum engagement drive sales transformation through:

  • Process-Driven Sales – Plan, Prepare, Practice, Play, Ambition, Strategy, Execution (GOST)
  • Pipeline Creation, Advancement & Closing – Build pipeline and drive deals to close
  • RPA Performance Management – Results, Pipeline, and Activity-based accountability
  • Selling Skills Training – Discovery, negotiation, closing, and tactical execution
  • Talent Strategy – Sales hiring, onboarding, development, and retention

Fractional/Interim CRO Engagements

Horizons West delivers hands-on sales leadership–without the full-time headcount. Each engagement is tailored to your company’s stage, structure, and strategic priorities.

Discovery

Comprehensive assessment of your sales organization–People, Process, and Culture.

Execution & Implementation

Embedded leadership to derive execution, accelerate pipeline, and improve performance.

End-to-End

A full transformation engagement–integrating Discovery and Execution into a single, cohesive roadmap.

Sales Workshops and Training

Workshops are offered as half-day, full-day, or multi-day sessions and are tailored to the needs of sales professionals, sales engineers, and sales leaders. 


Process & Strategy Workshops

For sales teams and leaders ready to build a scalable, repeatable sales system grounded in strategic ambition, structure planning, and disciplined execution.

This series forms the backbone of our process-first approach to sales excellence. Each workshop builds on the next–starting with foundational sales. process discipline, expanding into long-term account growth planning, and culminating focused execution and talent development.  Together, they create a unified system that drives consistent, high-impact results.

Tracks:
  • Process-Driven Sales – Plan, Prepare, Practice, Play: our foundational framework for building a disciplined, process-first sales culture.
  • Ambition Workshops – Define the full three-year potential of your key accounts or territories. Challenge your team to think beyond quota and reimagine what’s possible–then build toward it using structure growth planning.
  • Strategy Workshops (Strategic Account Planning) –  Develop structured, customer-aligned account plans that connect your ambition to enterprise-level execution.
  • Execution Planning (GOST) –  Turns strategy into action using our Goals, Objectives, Strategies, and Tactics system–ensuring focus, accountability and week-to-week execution against your top priorities.
  • Outcome-Driven Selling  –  Use “The Money Slide” to align your message with the outcomes that matter most to your customers–reinforcing value at every stage of the sales cycle.
  • Talent Strategy –  Build the team your strategy requires. Learn how to attract, develop, and retain top-performing sales talent to scale execution and sustain long-term growth.

Foundational Workshops

Designed for sales professionals and managers focused on mastering the fundamentals, building consistency, 

and elevating performance across the team.

  • New Sales. Simplified. – Based on Mike Weinberg’s bestselling book, this workshop equips sellers to embrace a proactive, outbound mindset by mastering target selection, crafting compelling messaging, and taking control of their calendars to consistently build pipeline and win new business.
  • Sales Messaging – Build on the foundation set in New Sales. Simplified. by crafting and delivering a compelling sales story–one that leads with the customer’s world and clearly connects your solution to their priorities. Sellers learn to open with relevance and differentiate with confidence using structure “Bridge Statements.”
  • Core Selling Skills – Translate strong messaging into execution with hands-on training in discovery, value articulation, negotiation, and closing. Sellers learn to run high-quality sales conversations that convert messaging into momentum and opportunities into wins.
  • Sales Management. Simplified. – Grounded in Weinberg’s leadership philosophy, this session equips frontline managers to drive performance through structure, rhythm, and accountability. Managers learn to lead high-performing teams by owning the calendar, conducting effective 1:1s, inspecting pipelines with purpose, and coaching consistently. At the core is the RPA model–managing Results, Pipeline, and activity–to build a disciplined, performance-driven culture.

Advanced Enterprise Workshops

For sales organizations. looking to deepen enterprise selling. capabilities, activate technical sales teams as a powerful. strategic force,  and instill greater structure and discipline across complex, high-stakes. opportunities.

Tracks:
  • Enterprise Sales – Drive high-impact deal progression through executive alignment, stakeholder mapping, and strategic account execution.
  • Qualification Frameworks (e.g., MEDDICC/MEDDPICC, SPIN, or CHAMP) –select and embed the right qualification model to rigorously assess,  advance,  and win complex opportunities–seamlessly integrated into your broader, process-driven sales strategy.
  • Solution Sales Engineering Equip technical sellers to operate as a powerful strategic force in complex deals by translating technical value into business impact, influencing deal strategy, and differentiating where it matters most–at the decision table.